The High Ordinary Brewing Company is a small craft brewery nestled amongst the hills of Fairfax, Marin County in California. The aim of this independent is to produce beers made for blue collar workers, by blue collar workers, as honoured by the official company statement:
"The folks who built our country did it with little more than fantastical ideas, blind optimism and a whole lot of hard graft. Sometimes inspiring, sometimes dumb, always honest. We celebrate that spirit with a brew that will be ready and waiting for you when you hit quitting time."
The packaging features a simple line style of illustration that represents the beautiful Marin County landscape, and all elements of the branding system are designed to reflect a simpler time. No bells and whistles, just good old-fashioned simplicity.