ALEXANDER HAMILTON VODKA
Client: Old New York Spirits, New York
Alexander Hamilton Vodka, is a small batch premium vodka inspired by the Founding Father and economist. It is a rare gem, handcrafted in New York from all-natural ingredients and distilled from 100% potatoes. Commissioned to design the brand and packaging from the ground up, I worked directly with the client, Old New York Spirits, to reflect its American heritage and took inspiration from a range of sources, not least Alexander Hamilton’s life and famous death-by-duel as well as more stylised elements like some of the gravestones surrounding Hamilton’s resting place. A mix of classic and modern, the bottle is designed to appeal to a fashionable consumer who respects tradition and craft in a premium product.
“Stand for something, fall for nothing.”