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A redesign of the Tennents ‘Red T’ created specifically for use with Tennents Original Export since the Glasgow brewery’s decision to “import it’s export”.

The challenge was to create an engaging design, staying true to the original and iconic ‘T’ by portraying ‘the Spirit of Scotland’, ensuring clarity was kept high in a device that would be applied anywhere from 2 inches on the bottles and cans, to 6ft high on billboards.

Agency: JKR